Simply making a video no longer guarantees business. Although sites, like YouTube, have meant you do not need TV production quality content, you still need to produce good quality content to be taken seriously.
Product Photography From £250
If you require a lot of product shots, or regular updating of product pictures, then it may not be practical, or cost effective to employ a professional photographer every time.
However, if you are going to 'do it yourself', then you need the understanding and skills to make a good job of it. The internet is a competitive place and only quality sites with quality content will win business.
In this course we take your product, consider how to light it and then discuss the composition. We then look at how to setup the camera and lighting to create your photos. Lastly we look at the post production process to finish your shots for use on the your web site or brochures.
Web Cam
It is still possible to produce content of sufficient content by using a Good quality HD webcam. Unfortunately we see too many people with obviously little on no understanding of the technology they are using, or how 'to perform', making complete rubbish.
Bad quality video presentations will devalue your brand and you personally.
However the rules of producing a reasonable quality suing such simple technology, are not hard to follow. Our Web Cam training shows you the main rules to follow and then lets you 'play' with the technology with your mentor. This way we can check your work and remove any bad habits before you release content to your prospective customers.
Webinars
The webinar is a powerful way to deliver your message, but it needs to be well crafted to make a good impression. in this course we first look at the technology, and then we set it up for a simple preprepared webinar.
Once you have an idea of what it is like, we go 'back to the classroom' to look at how you craft a good webinar.
Documentary, Presentations and Interviews. From £1,250
We believe that these are the most powerful use of video on the web that you can currently produce. Short interview pieces can be very powerful for creating that trust with your customers. The documentary allows the same type of message to be delivered about the whole company, or maybe a product or service.
This two day course starts with the technology including cameras, audio, lights and post production. We look at the issues of building a set and how to run it. Next we look at the talent, how they behave and work within the set environment.
Then 'back the the classroom' where we look at how to create the content. The strategies for creating compelling content. We look at script writing and delivery. Once we have created our script, we can then go back to the studio to see how we can produce what we have planned to look at how we dry run our ideas.
Once have our recording, we then look at how we can pull it all together in post product and how it can then be delivered on the web.