Myspace was trumped by FaceBook and now seems destined to dominate the market, (although interestingly it is not top dog in China)
In the UK and the USA, we think it is the best social media method to deliver a message to your customers. As their network has become bigger and more sophisticated, FaceBook has been trying to carefully make more if its systems available to developers as it continues to find ways to monetize the site for its shareholders.
Major changes this year are to allow company pages to 'bring in' content from another web site. This gives us great opportunities to put our own content within FaceBook pages and with a pretty open setup.
There has also been an opening up of news feeds to allow your own hosted video.
This does not even touch the area of creating apps, which can then request permission to read a FaceBook users settings and some of their personal information. Apps can also deliver messages directly onto Facebook users' walls.
Up till last year we used simple plug-ins to achieve FaceBook solutions to specific questions. Now we feel you need a partner who both understands the technology and the marketing possibilities to make successful use of this space. FaceBook can now integrate with the rest of your web presence, and doing so is bringing great rewards.
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