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The World of Search Engine Optimization is full of rumors, lies and charlatans. in my experience most SEO knowledge is just plain wrong and most people who claim to have SEO knowledge do into even know they are wrong.

Many 'SEO experts' only achieve their results from luck, not judgment.

Having a background in programming, I wanted to learn HOW a search engine worked. Of course the whole problem with this field is that the big search engine companies will NEVER TELL YOU how their search engine works exactly. There are plenty of places to learn how the basic theory works. once you have this understanding, it is easier to see the truth from the 'mistaken'

Google has two main activities that should influence any SEO campaign.

Google Local

This is the move by Google to see the Internet World over the template of the real world. Driven by the move to GPS in mobile devices, there is an obvious need to find a service local to you. It is more important to be the top of the search engines for 'Chinese TakeAway' in your town, than 'chinese takeaway' for the World. The same holds true for Accountants, Web Designers and every other business.

You are only as good as your recommendations

The second thing Google wants to see are links to youth site. Quality links are from quality web sites that link to you, therefore seen as recommending your goods or services. This does not mean having links from these link web sites. It means News, Blogs, Social Sites, industry sites, all thinking highly of you that you receive links from them.

The Cost to the benefits

In any SEO campaign the first thing is the research. It can may be that the potential visitors is not there to justify a full blown SEO campaign. In the SME space this is often true. However the client can do themselves a lot of good my following some simple rules.

SEO Courses

We run seminars and courses throughout the year. The best recommendation I have is that many web designers attend our classes to develop their skills. The most popular is our 10 week plan: 10 hour sessions over ten weeks with plenty of 'homework' in between.

SEO Tools

Much of SEO work can be very time repetitive and consuming, so we have built a number of tools over time and these are only available for our students.